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Google LLC


about Google LLC


Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Five companies in the American information technology industry, along with Amazon, Apple, Meta ↵and Microsoft.

Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14% of its publicly-listed shares and control 56% of the stockholder voting power through super-voting stock. The company went public via an initial public offering in 2004. In 2015, Google was reorganized as a wholly-owned subsidiary of Alphabet Inc.. Google is Alphabet's largest subsidiary and is a holding company for Alphabet's Internet properties and interests. Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet.


In 2021, the Alphabet Workers Union was founded, mainly composed of Google employees company's rapid growth since incorporation has included products, acquisitions, and partnerships beyond Google's core search engine,. It offers services designed for work and productivity, email, scheduling and time management, cloud storage, instant messaging and video chat, language translation, mapping and navigation, podcast hosting, video sharing, blog publishing, note-taking, and photo organizing and editing. The company leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS. Google has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Google Nexus devices, and it released multiple hardware products in 2016, including the Google Pixel line of smartphones, Google Home smart speaker, Google Wifi mesh wireless router. Google has also experimented with becoming an Internet carrier.


Google.com is the most visited website worldwide. Several other Google-owned websites also are on the list of most popular websites, including YouTube and Blogger. On the list of most valuable brands, Google is ranked second by Forbes and fourth by Interbrand. It has received significant criticism involving issues such as privacy concerns, tax avoidance, censorship, search neutrality, antitrust and Early years 


Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The project initially involved an unofficial "third founder", Scott Hassan, the original lead programmer who wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company; Hassan went on to pursue a career in robotics and founded the company Willow Garage in 2006.


While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. Page told his ideas to Hassan, who began writing the code to implement Page's ideas. Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-Molina and Jeff Ullman were also cited as contributors to the project.


Eventually, they changed the name to Google; the name of the search engine was a play on the word googol, a very large number written 10100, picked to signify that the search engine was intended to provide large quantities of information.↵The domain name www.google.com was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in the garage of Susan Wojcicki


Google was initially funded by an August 1998 investment of $100,000 from Andy Bechtolsheim, Google received money from three other angel investors in 1998: Amazon.com founder Jeff Bezos, Stanford University computer science professor David Cheriton, and entrepreneur Ram Shriram. Between these initial investors, friends, and family Google raised around $1,000,000, which is what allowed them to open up their original shop in Menlo Park, California.


After some additional, small investments through the end of 1998 to early 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital. which is home to several prominent Silicon Valley technology start-ups. The next year, … its own algorithms for understanding search requests, Google uses technology its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history.


In 2007, Google launched "AdSense for Mobile", taking advantage of the emerging mobile advertising market.

Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google Ads allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. One of the criticisms of this program is the possibility of click fraud, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. Google Search Console allows webmasters to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility.




Google offers Gmail for email, Google Calendar for time-management and scheduling, Google Maps for mapping, navigation and satellite imagery, Google Drive for cloud storage of files, Google Docs, Sheets and Slides for productivity, Google Keep for note-taking, Google Translate for language translation, YouTube for video viewing and sharing, Google My Business for managing public business information, and Duo for social interaction. In March 2019, Google unveiled a cloud gaming service named Stadia. A job search product has also existed since before 2017, Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites.


Some Google services are not web-based. Google Earth, launched in 2005, allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers.


Software 
Google develops the Android mobile operating system, as well as its smartwatch, television, car, and Internet of things-enabled smart devices variations.

It also develops the Google Chrome web browser, and Chrome OS, an operating system based on Chrome.
Hardware

In January 2010, Google released Nexus One, the first Android phone under its own brand. It spawned a number of phones and tablets under the "Nexus" branding until its eventual discontinuation in 2016, replaced by a new brand called Pixel.


In 2011, the Chromebook was introduced, which runs on Chrome OS.↵In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions.

In June 2014, Google announced Google Cardboard, a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality media.↵Other hardware products include:


Nest, a series of voice assistant smart speakers that can answer voice queries, play music, find information from apps, and control third-party smart home appliances. The Google Nest line includes the original Google Home, the Google Home Mini, and the Nest Hub Max.

Nest Wifi, a connected set of Wi-Fi routers to simplify and extend coverage of home Wi-Fi.

Enterprise services

Google Workspace is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative tools, unique domain names, and 24/7 support.

On September 24, 2012, Google launched Google for Entrepreneurs, a largely not-for-profit business incubator providing startups with co-working spaces known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships. Presently, there are seven Campus locations: Berlin, London, Madrid, Seoul, São Paulo, Tel Aviv, and Warsaw.


On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with BigQuery on the Google Cloud Platform. Among other things, the suite is designed to help "enterprise class marketers" "see the complete customer journey", generate "useful insights", and "deliver engaging experiences to the right people".

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